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During most of the 20th century, public relations and communications professionals built relationships with journalists with the goal of placing a story in a newspaper, magazine, or on television or …
Continue Reading about Journalism Moves From Product To Service →
People are still reading, watching and listening to news in the United States, but the way they consume news is changing. And 2011 might be the year that social media significantly influences news …
Continue Reading about News Consumers Are Grazers; Social Media Might Influence The Menu →
Communicating through mass media is essential to a nonprofit organization. But media is undergoing a tremendous transformation. Advertising revenues continue to decrease in the traditional channels. …
Continue Reading about Research Might Give Glimpse Of Mass Media’s Future →
