Here’s this week’s edition of The Strategic Communicator, the email newsletter from Mueller Communications. Every Sunday, subscribers receive a digest with links to articles on marketing/communications, media relations, crisis management, fundraising, strategy, social/digital media and leadership.
Never underestimate the power and influence of your communications. They’re often a reflection of you and your organization’s character and values.
Twice during the last few weeks, people went out of there way to have a conversation about my work. Each time, I was surprised—and after reflection, very grateful—they took time out of their busy schedules to express their appreciation.
As you begin your week and plan your schedule, pause and take some time to understand the importance of your work. The smallest items in newsletters, videos or annual reports will collectively become a legacy for you and your organization.
Here’s this week’s roundup:
Fundraising: Steven Shattuck (@StevenShattuck) shows how a theory on user and consumer behavior—the pique technique—can enhance your fundraising success when using an, “Ask String,” a group of suggested gift amounts on a solicitation. Read the article…