Linda Wilson learned five communication lessons during the last two years. As the director of community relations for the Missouri Department of Transportation, she was a key player in developing and …
Blog: The Strategic Communicator
The Day After I-64/40 Reopens, MODOT Communications Director Speaks
While brainstorming topics for the Community Service Public Relations Council's December luncheon, we looked at what would be in the news at the time. We thought the second phase of the I-64/40 …
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MIT Research Scientist: Web 2.0’s ROI Is Organizational Progress
Organizations that use traditional ways to measure ROI (return on investment) of Web 2.0 tools aren't satisfied with the results, says Andrew McAfee, principal research scientist at the Center for …
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You Can’t Color Something Pink And Say You’re Marketing To Women Donors
A colleague who joined me for the Nov. 10 Community Service Public Relations Council luncheon was wary of the topic, "Marketing to Women Donors." Would this truly focus on female donors or …
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Marketing Towards Women Donors
Join me at the Community Service Public Relations Council luncheon on Tuesday, Nov. 10, as we have a panel discussion on marketing towards women donors.Orvin Kimbrough of the United Way of Greater St. …
YouTube Adds Interactive Elements For Nonprofit Videos
Nonprofit marketing and communcations professionals quickly grasped the effectiveness of posting videos on YouTube sites. Videos can help promote programs, engage volunteers and enhance fundraising …
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