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Social media channels were filled with videos of the Ice Bucket Challenge in August 2014. The viral video wasn’t orchestrated by the ALS (amyotrophic lateral sclerosis) Association, but it resulted in …
Continue Reading about Ice Bucket Lessons: Two Fundamentals To Navigate PR Peaks And Valleys →
A wave of support that started with the Ice Bucket Challenge is continuing to bring in donations to the ALS Association, according to an article in the Chronicle of Philanthropy. Revenue from the …
Continue Reading about Looking For Lessons Learned In Fundraising From ALS Ice Bucket Challenge? →
Photo by David Goehring Thousands of nonprofit organizations are preparing for year-end fundraising appeals and developing strategy for a successful 2015. Before designing brochures, writing …
Continue Reading about Four Fundamentals For Your Organization’s Fundraising Success →
Communicators in the nonprofit sector--especially those whose work is heavily integrated with fundraising--have multiple tools to track online initiatives. However, executive directors, officers and …
Continue Reading about What Metric Is Most Important? Hits, Visits, Clicks or… Cha-Ching? →
St. Louis charities spend more money to raise money than any other metropolitan area in the United States, according to a new study. It costs 50 percent more than the national average for fundraisers …
