Helping you discover your communications needs; delivering your messages, stories.
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Nonprofit marketing and communcations professionals quickly grasped the effectiveness of posting videos on YouTube sites. Videos can help promote programs, engage volunteers and enhance fundraising …
Continue Reading about YouTube Adds Interactive Elements For Nonprofit Videos →
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This month's newsletter from Guidestar had good item on crisis management to pass along."Blood in the Water: Why You WILL Face a Media Crisis and What You Can Do About It," by Jason Hall, principal of …
Continue Reading about There’s No Such Thing As Being Too Prepared For A Crisis →
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Here's a video I received in a media release from the U.S. Army Corps of Engineers. I've had many volunteers tell stories of how they were attempting to get some sort of Scouting program going in …
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One of my 2008 highlights was attending the training in the Benevon fundraising method. This is a donor-centered fundraising approach that emphasizes development of personal relationships. It also …
Continue Reading about Why Storytelling Is Fundamental For Fundraising →